series: personal branding, starting out

In the past week, I have been reminded several times of the importance of a personal brand - the individual, identifiable face we put out to the world - in our everyday lives. Things are changing all around us. Things are changing in our checking accounts, our retirement balances, how we make our living. Things changing that much would be enough to send the most secure, introspective person into bed for a week with the covers over her head. Crafting, or really documenting, our own statement about who we are and what we stand for can bring some real clarity. And the truth? It's already in each one of us. Even if it's hidden deep beneath all of those notions about "what I should do," "who I thought I would be," "what used to be passionate about before I simply ran out of time, " it is really, truly, positively already inside us. Sometimes we just need to help it out.

Many people are being sort of forced to self-evaluate due to job loss. I've SO been there over the years, and I know many people I know are in this mode now. To even start thinking about what do I want to do now? is incredibly overwhelming. My answer to so many of these fork-in-the-road life challenges is to research, read, ask people to share their experiences and ask people who do this kind of thing for a living. And I really tend to put a lot of faith and attention towards those who are outwardly living their values. When you meet them, you just know. It's almost electric just being around them or reading their words.

About 3 years ago, I went through my 2nd layoff. I took a year off and did a lot of navel gazing. I thought about the values and beliefs I had deep under the façade of my job, my title, my paycheck. When I could take that GIANT step back and gain some perspective, a few things really stood out for me. I knew - really knew this time - that getting back on the corporate roller coaster wasn't going to work. I constantly felt like a square peg in a round hole. Would you have been able to tell that about me at the time? No. I did my best to put my work face on and go in each day determined to do my best. Even if I wasn't doing what was best for me. I look back now at some of the work situations I allowed myself to get into and realize that I was doing the direct opposite of being authentic. I let others define the role I would play in my work life and, quite frankly, bought into the entire program. Led by false values – title, perceived status, money – I made career decisions that didn’t really fit who I was. And that took me off course. I set my own dreams and aspirations aside. Well, no more.

So how do you start figuring out your own authentic values, your personal mission statement, your brand? Here’s what I’d recommend:

• Do your own self-inventory and exploration. Get a great journal and a nice pen that feels good in your hand. Be consistent about using them both; you’ll have to set aside time to really do this.
• Get inspired. Read books and magazines like the ones listed below. Watch motivational movies. Watch Oprah! Do whatever it takes to get your head into a positive, uplifted, and open place.
• Don’t try to cram it all in at once. If you get a book to work through or just wing it on your own (or even with my guidance), don’t muscle through it with the idea that you’re going to quickly resolve things. It just doesn’t work that way.
• Be patient with yourself. Not every day is a day of significant insight. Leave that pressure to the Nobel prize winners of the world.
• Start with gratitude. One of the first things that I recommend is to take that notebook and about 3 pages from the end, start a gratitude list. Write down 100 things you’re thankful for in your life. You probably won’t crank it all out in one sitting but make sure you do finish it.
• THEN, dig in to the exercises that will help you put a finer point on your personal brand. I'll be pulling together some of these and posting here if you're interested.

A few resources I love:
Oprah's website and magazine and tv show, of course. Lots of great content on living authentically, simply, honestly...in your truth. A definite idol for me.
PINK website and magazine. Good insights for working women...and what woman really isn't working?
Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Finding Your Own North Star: Claiming the Life You Were Meant to Live - another wonderful idol
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - this one is wonderful if you've ever considered going out on your own, but I also found it to be a great resource for the "finding myself" process even when I worked for others.